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Is Astronomer's 'high-risk' strategy with Gwyneth Paltrow a PR win?
Over the weekend, Astronomer went viral (again), but this time, for a very different reason. In one of the most unexpected pivots in crisis communications this year, the brand tapped actress Gwyneth Paltrow as its temporary spokesperson,
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How Astronomer flipped a viral Kiss Cam fiasco into brand awareness gold
Astronomer turned a viral Kiss Cam mishap into a PR win by hiring Gwyneth Paltrow, transforming backlash into buzz with a ...
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‘Biggest risk is looking tone deaf or opportunistic’ – Ifs and buts of moment marketing
A stolen kiss at a Coldplay concert turned into a marketing frenzy. As the Astronomer CEO’s scandal lit up the internet, ...
Ryan Reynolds’ company produced snarky ad addressing Astronomer’s Coldplay scandal, but his humor hasn’t worked for Blake ...
After the Coldplay concert scandal, Astronomer’s move to hire Gwyneth Paltrow as a “temporary spokesperson” is set to become ...
Astronomer's new CEO is speaking out about the Coldplay concert kiss cam controversy, admitting the viral video has raised ...
Astronomer cleverly utilises Gwyneth Paltrow in a promotional video, diverting attention from the recent scandal for positive ...
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How should a company deal with a scandal like the Coldplay kiss cam? Here’s what we learned
By using Gwyneth Paltrow as a ‘temporary spokesperson’, IT company Astronomer is laughing with the public over former chief’s ...
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Who Is Andy Byron? 5 Things to Know About Married CEO Caught on Kiss Cam at Coldplay Concert
Andy Byron, Astronomer's CEO, faced controversy after a viral Kiss Cam moment with coworker Kristin Cabot during a Coldplay ...
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