In 2025, global social commerce sales are expected to surpass $2 trillion, making it clear that platforms like TikTok and Instagram are fundamentally changing how brands approach e-commerce ...

In 2023, TikTok contributed $24.2 billion to the U.S. economy. ... Use this as an impetus to dig deep into your brand’s strategy, to diversify it, to reinforce any weak points—to be bold, ...

TikTok has evolved far beyond its dancing video origins to become the ultimate platform for authentic engagement and brand building. With over one billion active users worldwide, mastering TikTok’s ...

Fruit of the Loom, a brand founded more than 170 years ago, started planting seeds with Gen Z last year when it introduced its “fruit people” mascots on TikTok in a marketing refresh. It was ...

Rich Paul shares TikTok tips on draft picks, branding, and athlete success. Watch the full clip and get free game.

Much like the transformation of smartphones into pocket-sized production studios, TikTok’s journey from a lip-syncing teen ...

Creators can deliver great results. But, Andrew Rowley of Jaywing explains it’s important to take a strategic, data-informed ...

Relying solely on Google for SEO is no longer enough.. Expanding your SEO efforts to platforms like TikTok, Reddit and Quora can help you reach new audiences, build brand credibility and foster ...

TikTok and Reddit thrive on community-driven content, which adds credibility. When searching for product reviews or recommendations, Gen Z often prioritizes real-life testimonials over brand ...

On social feeds, subways, and billboards, these images from fast-growing skincare brand BYOMA are an "in-your-face visual that breaks the fourth wall," Sarah Rios, director of marketing, told ADWEEK.

Inside the Strategy That Helped This TikToker’s Brand Make $1 Million in 8 Minutes. By making the most of Mikayla Nogueira’s more than 16 million followers, POV Beauty exceeded all ...

First, TikTok’s “For You” feed is constantly putting August’s videos in front of new consumers, not ones who have chosen to follow the brand on other social media platforms like Instagram.