She summed up a paradox for the photo-sharing app: Gen Z enthusiastically uses Instagram for a host of purposes, just not for ...

In an era of fleeting TikTok trends and endless Instagram scrolls, a persistent question echoes through newsrooms and living ...

“Gen Z is the most marketing-literate generation we have ever seen. They are not just audiences; they are co-authors” for brands and retailers, explained Cheryl Overton, CEO, Cheryl Overton ...

Marketing is a Dubai-based 360-marketing agency that is set on tracking trend signals not just to ride the wave - but to shape the next one.

Flowwow reveals how social platforms and retail tech fuel £41B in emotional purchases. Discover how UK brands can tap into ...

As frozen food brands navigate the ever-evolving path to consumer attention, a clear generational divide is reshaping how ...

Gen Z doesn’t shop like their predecessors. They’ve grown up in a world shaped by social media, rapid tech advancement and ...

Meta promised parents it would shield teens from harmful content. Tests by young users and our tech columnist dad find it fails spectacularly in important ways.