Here's a marketing tip for companies on a tight budget: be provocative. That's the strategy Zillow used in its early days in ...

Just last week in these pages, one Chicagoland brokerage ignored mountains of research and instead cited a “study” by Midwest ...

But while Zillow did get its wish after NAR chose ... If a seller wants to use a delayed marketing strategy, they will be required to sign a disclosure stating that they’re aware of what they ...

A bill proposed in Illinois would force home sellers to put the home on a multiple listing service within one day of signing ...

Are you a print subscriber? Activate your account. By Bradley Johnson - 37 min 47 sec ago By Brian Bonilla - 6 hours 52 min ago By Tamera Geddes - 7 hours 22 min ago By Simon Dumenco - 7 hours 22 ...

If the listing is then listed by another agent, even at the same firm, and a different marketing strategy is used, it would be eligible to be shared on Redfin. While Zillow is viewing its policy ...

uses a marketing strategy that includes listing properties on a "Coming Soon" page before listing them more widely on sites like Zillow. Zillow's new policy means that in order for a listing to ...