Quickly, people began criticizing them. Some compared the AI-powered personas to the Netflix sci-fi series Black Mirror, while others used it as proof of the “dead internet theory,” a conspiracy theory that the majority of the internet is currently made up of AI and bot-created content.

This comes just days after Meta faced backlash for AI-generated accounts on Instagram and Facebook that were sloppy and lied to human users (It quickly took down the AI profiles). The company has also started showing users AI-generated versions of themselves in different scenarios, 404 Media reported.

Initial negative responses were around concern about AI-generated "slop" that already litters Facebook and that Meta would be directly feeding into the feeds itself. The more prominent backlash came as people discovered the accounts describing themselves as actual people with racial and sexual identities.

Many of the AI bots haven’t shared new content on their grid since early 2024, and it’s unclear how (or if) users have been finding and engaging with these profiles over the past year. Last week, the Financial Times reported that Meta envisions a future where social media platforms are filled with AI bots.

AI-generated user accounts are the new normal for Instagram and Facebook parent, Meta. Here's how AI influencers and artificial accounts are evolving.

Meta has shut down its AI character accounts after backlash, NBC News and others have reported.

Meta has nuked a bunch of its AI-generated profiles from Facebook Instagram, the company confirmed, after the AI characters prompted widespread outrage and ridicule from users on social media. The AI-generated profiles,

Social networks could soon welcome millions of new "users." These entities, designed by artificial intelligence, will interact with human profiles, disrupting online social dynamics. Meta,