Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad featuring Gwyneth Paltrow.

Ryan Reynolds deserves some credit for helping Astronomer address the Coldplay kiss cam scandal. Days after Gwyneth Paltrow appeared as the company’s “Temporary Spokesperson” in a viral ad, Us Weekly has learned Reynolds’ marketing firm,

Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ad is being hailed as a master class in crisis PR. It comes days after the former CEO and former head of HR were seen embracing at a Coldplay concert.

The actress said she was hired by Astronomer "on a very temporary basis" to address questions after the Coldplay concert kiss cam incident.

So, after the Coldplay kiss-cam chaos, how should Astronomer, the company that employed the now-revealed-to-be-cheating couple, move forward and take advantage of the massive media spotlight it found itself in?

As fans started chanting "Messi! Messi!" for the Inter Miami FC football star, singer Chris Martin busted out a spontaneous musical homage to the hometown hero, crooning, "Well, Lio, my beautiful brother/ You and your wife are looking so fine/ Thanks for coming today to see our band play/ The No. 1 sportsperson of all time."

Ex-Astronomer CFO Kristin Cabot is back in the headlines, as details of her past party girl college days are surfacing.