Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

Starbucks founder Howard Schultz has endorsed company CEO Brian Niccol’s bold “Back to Starbucks” strategy, first introduced ...

The influential former chief says doubters of the coffee chain’s comeback plan will be proven wrong.

Starbucks CEO Brian Niccol tells Axios that one of the company's biggest missteps was pulling back on in-store seating — and ...

Despite price pressures from tariffs and an extended sales slump, Starbucks CEO Brian Niccol said he is optimistic the ...

Former Starbucks CEO Howard Schultz made a surprise appearance at the company’s Leadership Experience in Las Vegas.

The plan applies to the more than 11,000 company-owned stores in North America, rather than the roughly 18,000 combined ...

Over the past several months, protein-packed snacks and beverages have become a major trend among consumers, and Starbucks is ...

Even Starbucks is hopping on the protein trend. If you’ve been on the internet in recent months, you’ve probably seen an ...

The new beverage addition will include between 15 and 18 grams of protein Starbucks will be piloting a new menu item that ...

CompanyOverview|NASDAQ:SBUX] Starbucks Corp. (NASDAQ: SBUX) is at the beginning of a high-stakes turnaround under new chief ...

Starbucks wants to help you meet your daily protein intake. CEO Brian Niccol revealed that as part of the "Back to Starbucks" initiative he implemented upon taking on the role, the Seattle-based ...