Half of Gen Z Americans consider themselves mom and dad — to their pet, according to new research. Older generations don’t.

Since the early 2000s, businesses have followed the same digital advertising playbook: Placing their products in digital ...

Gen Z employees are avoiding management roles to preserve their wellness; workplace experts say inflexible corporate leaders ...

Gen Z is just one of the names given to different age groups in society, along with millennials, Gen X, Gen Alpha, and Boomers. More than just nifty wording, these terms have connotations on how ...

A new report points to the rise in social media use and doomscrolling as potential reasons that anxiety has become more ...

On the outside, it's like, ‘Oh my God, Duolingo just taught Gen Z phrases,’” says Parvez, who has spent the last four years ...

"It's absolutely fascinating," the Millennial told Newsweek. "I knew other Millennials would be as shocked and intrigued as I ...

Rabobank last month published an analysis that explored the potential cause of Gen Z’s consumption of alcohol.

There are also not many Gen Z celebrity parents to look to yet, save for Naomi Osaka, Hailey Bieber, Sofia Richie, and Kylie ...

Dutch Bros builds connections with Gen Z beyond the drive-thru window, too. Its social media presence is playful. Its drink ...

Gen Z is using payment plans to flexibly finance their lavish spending habits, but experts warn it could “trap” some shoppers ...

This generation could be the key to helping grocers better understand how to provide a seamless omnichannel experience.