Cracker Barrel, Jordan Davis
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For the first time in 48 years Cracker Barrel's new logo will stand alone in text. The change is part of the company’s “All the More” campaign.
The logo change accompanies the launch of Cracker Barrel's fall campaign, "All the More," which features a partnership with country music star Jordan Davis and introduces new seasonal menu items. The campaign aims to attract both longtime customers and new diners to the chain's nearly 660 locations across 43 states.
The new logo — which is its fifth — retains Cracker Barrel’s signature gold and brown tones, "is now rooted even more closely to the iconic barrel shape and word mark that started it all," the restaurant said in a news release posted on its website.
Cracker Barrel hosted a pop-up event in Manhattan that included line dancing and live country music as it faces criticism for its new simplified logo design.
Cracker Barrel has received fierce reactions from some customers and conservative commentators following a major change.
The newly branded Cracker Barrel restaurant chain is hosting a Thursday event featuring country singer Jordan Davis in the Meatpacking District.
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Tasting Table on MSNReview: Cracker Barrel's Fall Menu Is The Beloved Chain At Its Absolute Best
Cracker Barrel is doing a serious revamp with its fall 2025 menu, and the results are delectable. Here's the lowdown on all its new dishes.