NBC and Peacock are venturing into New Year's Eve live special territory again, this time with NBC's favorite hip hop star: Snoop Dogg.

Get ready to ring in the new year with Snoop Dogg. NBC and Peacock have set Snoop Dogg’s New Years Eve special, live from Miami on Dec. 31 at 10:30 pm ET/PT. The two-hour special promises “a night packed with unforgettable music,

NBC is betting big this New Year's Eve by giving Ryan Seacrest a bit of competition. On May 12, the network announced that they were staying in business with Snoop Dogg by giving him his own special,

Hours after announcing the Eagles would host the Dallas Cowboys in the NFL season opener, NBC announced a Week 17, "Peacock Holiday Exclusive" with a game to be streamed in Primetime on Saturday night.

The race to the most lucrative live sports rights continues for streaming services all over the world, and NBC Universal is taking a huge opportunity to promote Peacock with live content. Over the last few seasons,

Saturday night game will stream exclusively on Peacock this season. The NFL and NBCUniversal announced that a prime time game on Saturday, December 27 will be available only on Peacock. The exact matchup will be determined at a later date,