Nike and the NFL will highlight rivalries over the next four seasons through a new uniform program. The league and Nike announced the launch of the Rivalries Program on Friday during the second round of the NFL draft.

The "Rivalries" program will see teams wearing uniform designs rooted extensively in local community insights.

In what is likely the biggest uniform announcement since the introduction of Color Rush a decade ago, the NFL will introduce new uniforms beginning in the 2025 season that will be inspired by the local communities of the NFL teams.