AMC Theatres' CEO Adam Aron announced during an earnings call on Monday that the company would be cutting down on its pre-show marketing. “It’s not that there’s been a change of heart...but we also ...
Earlier in the summer, AMC Theatres began running some pre-movie commercials in an attempt to add a little bit of revenue. However, it does not sound like that move went over too well, and it is ...
A month after debuting new advertising blocks, AMC Theatres plans to shorten the number of commercials ahead of movies. In July, AMC started running “platinum spot” with pre-movie commercials ...
Giant theater chain AMC Entertainment announced a handful of executive promotions across marketing, legal and communications.
AMC Entertainment, which runs the world’s largest cinema chain, is elevating a number of senior executives across legal, ...
AMC Theatres announced multiple senior-level promotions across the company. Edwin “Eddie” Gladbach has been named Senior Vice President, General ...
The mega-exhibitor saw its net loss climb against a year-earlier $20.7 million loss, due to non-cash charges following a ...
The theatre chain is cutting back on pre-show marketing. AMC Theatres’ CEO Adam Aron announced during an earnings call on Monday that the company would be cutting ...