AMC Theatres' CEO Adam Aron announced during an earnings call on Monday that the company would be cutting down on its pre-show marketing. “It’s not that there’s been a change of heart...but we also ...

Earlier in the summer, AMC Theatres began running some pre-movie commercials in an attempt to add a little bit of revenue. However, it does not sound like that move went over too well, and it is ...

Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre goers and studio execs alike, it seems the theater group is trying to ...

A month after debuting new advertising blocks, AMC Theatres plans to shorten the number of commercials ahead of movies. In July, AMC started running “platinum spot” with pre-movie commercials ...

AMC Entertainment, which runs the world’s largest cinema chain, is elevating a number of senior executives across legal, ...

Giant theater chain AMC Entertainment announced a handful of executive promotions across marketing, legal and communications.

AMC Theatres announced multiple senior-level promotions across the company. Edwin “Eddie” Gladbach has been named Senior Vice President, General ...

The mega-exhibitor saw its net loss climb against a year-earlier $20.7 million loss, due to non-cash charges following a ...

The theatre chain is cutting back on pre-show marketing. AMC Theatres’ CEO Adam Aron announced during an earnings call on Monday that the company would be cutting ...