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When Aethos 1 arrived in 2021 Specialized had just shelved the Venge, its all-out aero platform, replacing it with a one-bike-to-rule-them-all strategy, in the new aero-optimised Tarmac SL7, then SL8.
When Specialized launched the S-Works Aethos two weeks ago it threw a curveball at the cycling industry. An alternative approach to the bike design ethos and some seriously impressive performance ...
On October 8, 2020, Specialized shook up the performance cycling category when it released the original Aethos. Specialized had long declared “aero is everything,” but the Aethos was a premium road ...
“You could buy a car for that!” It’s a familiar refrain heard in the cycling world. Enthusiast riders groan every time a ‘non cyclist’ tells them they could buy a traditional petrol-powered vehicle ...