When buzzy olive oil brand Graza inadvertently sent some of its more than 35,000 customers late and poorly packaged holiday orders last year, its cofounder and CEO Andrew Benin fired off an apology ...
“The Customer Loyalty Loop – Why People Buy, Buy More, and Buy Again” by Noah Fleming (Career Press, $16.99). Draw a large circle on a sheet of paper; segment it into 4 equal arcs. At the end of each ...
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