Amazon will tout new focus on helping advertisers reach live viewers at CES

Amazon thinks it can do more for TV advertisers than traditional TV. The digital giant is preparing to meet with marketers ...

DoubleVerify Taps IMDB Data To Improve Streaming-TV Brand Safety

DoubleVerify launched a new suite of services designed to help advertisers better match their brands with specific connect-TV ...

Forecast 2026: From streaming TV to AI: Reflections on 2025 and what's next

Looking to 2026, I believe advertisers will evolve to begin measuring the success of their streaming TV campaigns based on ...

Amazon is poaching from NBCU and Disney as it takes them on for TV ad dollars

Amazon is raiding TV rivals including NBCU and Disney as it goes head to head with them for ads that used to run just on TV.
Marketing Dive

Will Amazon’s AI-powered one-stop shop for advertising change the game?

What a difference a year makes: In Q3 2024, Amazon saw its third straight quarter of decelerating ad sales growth and used its 2024 UnBoxed conference to announce small-scale changes to its various ad ...
The Motley Fool

The Rise of Amazon Ads: Who the Winners and Losers Are

Amazon Ads is consolidating power across retail and connected TV. Independent demand-side platforms like The Trade Desk could face increasing pressure. Even Alphabet and Meta aren’t immune to Amazon's ...
Business Insider

This startup wants to make buying streaming TV ads as easy as advertising on Google and Meta. See the pitch deck that helped it raise $50M.

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