Later today we’ll see new Apple gear. Cultists know that Apple announces news then. But most don’t realize why. So I poked around and found out the answer: Apple news turns out to be just another ...

Apple’s annual Worldwide Developers Conference kicks off today at 10 a.m. PT/1 p.m. ET with the standard Tim Cook keynote. Whereas last year’s event will be remembered as the event that finally ...

Apple's Keynote announcing the next generation of iPhones (Models: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max), Apple Watches and possibly a new AirPod is in less than four weeks, ...

Mocking Apple keynotes is probably about the laziest advertising trope you’re likely to see. But that doesn’t stop attempt after attempt after attempt by companies to copy it. The latest to try and ...

WWDC25 kicks off at Apple Park and (mostly) online June 9. WWDC25, this year’s edition of Apple’s Worldwide Developers Conference, will take place June 9 to 13, offering Apple enthusiasts and ...

Apple put some startups on notice at WWDC, with rival features baked into iPhones, iPads, and Macs.

It’s time for the most impactful keynote Apple will deliver all year: WWDC, when the company unveils the new direction it will take its devices. Today Apple unveiled iOS 18 and iPadOS 18, macOS 15, ...

We all know Apple moves in its own way. While some were disappointed that the company didn't mention AI at WWDC or during any of its keynotes this year, several reports – and Apple itself – showed ...

It all started on January 9, 2007, when a visionary walked on stage to showcase his company’s latest invention. Some critics published unforgiving headlines at the time, and takeoff was far from ...