Under DMA, Apple had to make changes to its business practices starting last year. In one of the biggest changes, Apple was forced to relax restrictions on its App Store, by allowing people in the 27-nation bloc to download iPhone apps from stores that it did not operate.

In the EU, Apple's gatekeeper status changed with the 2022 adoption of the Digital Markets Act, which required Apple to allow alternative app stores.

Apple has just dropped a new app, Invites, allowing users to create custom invitations for events like birthdays - but it isn't totally free

It’s almost unheard of for Apple to comment on an individual iPhone app, but it’s just done so in response to the first porn app, just arriving on European iPhones.

Apple has criticised AltStore PAL’s new adult content app Hot Tub on EU iPhones, arguing that despite passing notarisation, it does not meet Apple’s safety standards. Epic Games’ Tim Sweeney accused Apple of stifling competition through its restrictive app policies.

Apple has allowed the first pornography app onto the iPhone.“Hot Tub” markets itself as an “adult content browser” that allows people to find and watch sexual material. That kind of content is still explicitly banned under the App Store rules.