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The Financial Express on MSN2d
Astronomer’s comeback with Chris Martin’s ex-wife is now a marketing case study
What began as a reputational crisis for data platform Astronomer ended in a masterclass in crisis marketing. A viral “kiss cam” incident involving top executives was swiftly reframed through a Gwyneth ...
Coldplay Scandal: Astronomer Hires Chris Martin's Ex-Wife Gwyneth Paltrow After Viral Kiss Cam Controversy
Astronomer cleverly utilises Gwyneth Paltrow in a promotional video, diverting attention from the recent scandal for positive ...
Soy Nómada on MSN4d
How Astronomer flipped a viral Kiss Cam fiasco into brand awareness gold
Astronomer turned a viral Kiss Cam mishap into a PR win by hiring Gwyneth Paltrow, transforming backlash into buzz with a ...
Marketing-Interactive5h
Gen Z perspectives: Astronomer's bet on Gwyneth Paltrow & TikTok's SG60 food collabs
Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.
US Weekly on MSN13d
Who Is Andy Byron? 5 Things to Know About Married CEO Caught on Kiss Cam at Coldplay Concert
Astronomer CEO Andy Byron went viral for all the wrong reasons at a recent Coldplay concert. During Coldplay’s gig at ...
Astronomer's new CEO admits Coldplay kiss cam video raised brand awareness
Astronomer's new CEO is speaking out about the Coldplay concert kiss cam controversy, admitting the viral video has raised ...
Who is Andrew Cabot? The husband of Astronomer's HR chief and head of Privateer Rum
Kristin Cabot, caught in a viral embrace with Astronomer CEO Andy Byron, appears to be married to Privateer Rum founder ...
Andy Byron's Net Worth Faces Significant Hit Over Astronomer Scandal
The Astronomer CEO's resignation from the software development company could prove costly, experts tell Newsweek.