While certain things will always remain symbolic of richness – a gold watch, a bottle of champagne – the concept of “luxury” needs to be freshened up from time to time. For example, the high-end ...

Fragrance marketer Axe launched a new campaign, “The Fine Fragrance G.O.A.T.,” in partnership with award-winning rapper Lil Baby, according to details shared with Marketing Dive. The effort is meant ...

Axe Body Spray is famous for its racy and controversial ads depicting “The Axe Effect”: a guy wearing Axe gets stripped down by two blond TSA agents at the airport; a guy wearing Axe gets chased by ...

Axe is promoting its premium line of products through a tie-up with rapper Lil Baby that includes a ‘Logne Forgiveness program, a pun on “cologne” and “loan forgiveness,” according to a press release.

Ahead of the FIFA World Cup coming in summer 2026, men's fragrance line Axe has launched its new Axe x FIFA World Cup 26 Gift Packs with a chance to win tickets.

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Lil Baby wants to help his fans stay fresh: the rapper is ...

You know the Axe commercials where a guy wearing Axe cologne or spray walks into a room and all the girls cling to him like a magnet ... well with the exception of women actually leaving the floor, ...