BOSTON & WASHINGTON--(BUSINESS WIRE)--Bain & Company and Ecosystems announce a global strategic partnership, combining Bain’s leading Business-to-Business (B2B) Elements of Value ® research with ...

How to measure—and deliver—what business customers want by Eric Almquist, Jamie Cleghorn and Lori Sherer As B2B offerings become more commoditized, the subjective, sometimes quite personal ...

Shoppers in business-to-business and business-to-consumer settings have different “elements of value”—deeper aspirations behind their purchasing decisions—that have a dramatic effect on customer ...

Business-to-business sales and marketing have evolved rapidly over recent years as digitization has transformed the way buyers research and procure products and services. Buyers are more conscious of ...

Oscar Chavez is an industry leader invested in turning sales & marketing into profit. Founder of Growthly Group & The Boardroom Chairman. Good sales leaders should always be on the lookout for ...