Content marketing is one of the dominant strategies in the modern digital marketing world. That’s partially due to its accessibility (since anyone can write and publish content on the web). But it’s ...

The Village is regarded by some as the start of M. Night Shyamalan's decline in the moviegoers' public eye by those who were heavily persuaded by the film's marketing but is also seen as one of the ...

Maybe one day I'll regret saying this as I'm begging John Connor to let me in one of his bunkers to escape the machines, but here goes: Marketers, there is no real AI, let alone an inherent threat ...

The news the broadcast TV networks were down some seven million viewers per night in the May sweeps versus last November is bad news not only for the networks, but also for Hollywood, writes MARTIN ...

Everywhere you look, marketers are panicking. From LinkedIn threads to conference panels, the question keeps echoing: "Will AI take my job?" It's an understandable fear. Tools like ChatGPT, Perplexity ...

The trick in a down economy is to enable your company to not only survive the bad times but position itself to thrive when better times arrive. Instead of hand-wringing and cost-cutting to the bone, ...