The NBA has also been linked to the music industry for some time. All genres of music pay homage to the sport, but it’s more firmly entwined with hip-hop culture.

NBCUniversal and the NBA today announced an 11-year agreement for NBC, Peacock, USA Network, Sky Sports and Telemundo to present NBA and WNBA regular-season and playoff basketball games beginning ...

Music and basketball. The NBA and hip-hop. It all goes together. With the season in full swing, we figured it was time to show off a few of the artists your favorite players are currently ...

Even though the future of TNT’s NBA rights are up in the air, it is this sort of careful attention to detail that makes Inside the NBA such a defining part of the basketball ethos.

With music’s greatest show nearing, there’s no better time than the present to discuss the part music plays inside the NBA and what it means to some of the league’s best players ...

Take a look inside the Memphis Grizzlies’ NBA-best in-arena music team Story by Eric Freeman Wed, Jan 16, 2013 ...

The music promo is now something of a NBA tradition: Every year a different pop star—some more obvious choices for the NBA than others—offer up one of their singles to the league gods, remaking ...

NBA All-Star Weekend on the horizon, a look back at a timeline of the best music moments over the past several decades.

Nelly may be best known for putting St. Louis on the map with his music. But long before the hits, he was a standout athlete.

The National Basketball Association has made a deal for Apple Music to provide a playlist called Base:Line, which is to be used on the NBA website and across social media.