Brand mascots have had quite the journey. From the Michelin Man's debut in 1898 through the golden age of TV advertising, ...

Rebranding–which can include updating your positioning, messaging, visual identity, website and more–is a big investment of time and capital. To the outside world, it signals an intention to mark a ...

NEW YORK – Oct. 8, 2020 – CBS has unveiled a new brand identity that evolves, simplifies and elevates the look and feel of all its divisions across platforms while creatively featuring iconic elements ...

Creating a brand identity is one of the first steps you’ll take when establishing a business. Your brand identity is what’s responsible for adding color, personality, and appeal to your core products ...

When approached in the right way, employee engagement can have a significant impact on your overall brand identity, ensuring that company values are lived and demonstrated in both customer-facing and ...

Welcome to the Bates College Brand Identity Guide. This guide is intended to be a roadmap, providing guidance on how best to represent the college, its people, and its programs consistently and ...

Your brand style guide communicates your company's design standards to your whole group. Having this document to reference for expected standards will make the lives of your designers, writers, and ...

Opinions expressed by Entrepreneur contributors are their own. With so much content flowing through an organization, from ad campaigns and branded marketing materials to digital media content and ...

In a crowded hospitality market, where travellers are constantly comparing hotels online, having a strong and coherent brand identity can be the difference between being overlooked and becoming ...

Eon Prime Intelligent Alliance Office announced a new brand visual identity and website upgrade, with founder Augustus ...