In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.

“Most businesses are going to have keywords or targets within their campaigns that are focused on their own value ...

With the increasing importance of brand trust and visibility, marketing and brand leaders must manage reputation data as ...

Waiting expectations matter. Customers are more frustrated by unexpected delays than by long waits. Gaps break loyalty. When reality doesn’t match expectations, customers feel regret, complain or ...

China's real estate crisis is impacting the luxury fashion industry, and Burberry's market cap is down 70% in 18 months. An unclear strategy and a new CEO appointment are raising doubts about Burberry ...

The 2019 Hyundai Veloster N arrived as a compact hatchback with outsized expectations riding on its shoulders. Hyundai had ...

Forrester’s Brand Experience Index Reveals A Stark Perception Gap Between Customers And NonCustomers Across Industries And Regions Debuted this year, the Brand Experience Index measures the ...

FutureBrand study suggests looking to companies like Samsung and Microsft as templates for change. Top healthcare brands suffered a 10% decline in positive brand perception between 2022 and 2024, ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. The beginning of a new year creates a natural pause for reflection. For C-suite executives, ...

Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1152-1170. Evoking simplicity in ...

CEO impact goes beyond the boardroom. Learn how executive visibility affects your brand and why a strong leadership branding strategy is so critical to your bottom line. CEOs are now the public face ...