A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and yes, even love. How does a company build itself into a brand that people ...
A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and yes, even love. How does a company build itself into a brand that people ...
A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and yes, even love. How does a company build itself into a brand that people ...
Experiencing persistent negative perceptions is not uncommon for a brand. To uncover the reasons for them, companies often look at the landscape of their social research by getting reports of post ...
Your customers no longer want to be treated as if they are consumers who all think alike and look alike and are therefore replaceable. Today, people are seeking value and meaning in many areas of ...
Brands should take the time to reexamine their mission and values to ensure that they are still in alignment with those of their customers. A brand strategy is not limited to logos, designs and names, ...
TAMPA, Fla., Aug. 20, 2019 /PRNewswire/ -- Accurately predicting future sales is the key to surviving and thriving in today's highly competitive, rapidly-changing retail marketplace. But who exactly ...
LONDON--(BUSINESS WIRE)--A well-known market research company, Infiniti Research, has recently announced the completion of their latest customer segmentation study for a fashion retail brand. During ...
Editor’s Note: This article originally appeared on Interpret’s blog and is reprinted with permission. View the original article here. The past several years have seen unprecedented growth for smart ...
WALTHAM, Mass., May 26 /PRNewswire/ -- Decision Resources, one of the world's leading research and advisory firms for pharmaceutical and healthcare issues, today announced the availability of the ...
Clockwise from top left: Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is author of more ...
A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and yes, even love. How does a company build itself into a brand that people ...
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