A new generation of fragrance dupe brands is rising on TikTok Shop, data from Charm.io shows. While Dossier, considered an ...

In March, the brand’s TikTok post featuring K-pop star Felix drove a more than 1,700 percent increase in engagement on Louis Vuitton’s TikTok compared to engagement the previous year.

What if the roar of the crowd is no longer the most powerful sound in sports? In the age of TikTok, a new, more dynamic ...

We explore five methods for making money on TikTok, along with ChatGPT prompts you can use to generate content ideas and ...

In fact, 64% of users say they search TikTok to find multiple perspectives. 1 For brands, that’s a creative invitation to show up in the billions of daily searches happening globally. 2 ...

If TikTok is where it’s at for you, [as you face the potential] removal of that channel within your marketing arsenal, some additional investment may be required to capitalize on what you currently ...

For brands that are actively selling products on the TikTok shop through influencers or otherwise, they should ensure those influencers are authorized, sourcing products appropriately, and ...

TikTok users are at the forefront of this shift, with 69% stating they would rather gift experiences than material goods. 6 For travel brands, this trend represents a golden opportunity to connect ...