CarMax is highlighting its “the way car buying should be” tagline with a new campaign, titled “BeetleMax: The Way Car Buying Shouldn’t Be,” per a press release. The effort done in in partnership with ...
Fortune 500 used car retailer CarMax, headquartered in Goochland County, has chosen a new creative agency of record, leaving Richmond-based marketing and ad firm The Martin Agency, which held the ...
Carmax Inc. (NYSE:KMX) is one of the best used-car stocks to buy, according to hedge funds. Late last year, the company reiterated plans to boost ad spending as it seeks to repair its business. The ...
CarMax achieved its success in part by recognizing that most consumers found used car buying experiences to be unpleasant and stressful. More than 20 years ago, the company developed its “The way car ...
Goochland-based used car giant CarMax Inc. says it is increasingly focused on rolling out AI technology across its operations to boost sales, marketing and efficiencies. On an earnings call last week, ...
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