David Bussin is global director of mobile at Turn, a cloud marketing platform. There’s an ongoing conversation about the quality and success of mobile advertising that has struck nerve with a lot of ...

To succeed in advertising, you have to go where your customers are. In the United States, where 97% of the population owns a mobile device, mobile advertising allows advertisers to reach their ...

There are clear signs of prosperity whenever a system, a platform or a piece of technology has reached its maturity level. Mobile advertising is officially the fastest growing domain at the moment — ...

People often say they do not like advertisements, but that may change if the ads start lowering their cell phone bills. Cellular phone carriers such as Verizon, Sprint and Cingular, now the new AT&T, ...

Money talks. That’s why mobile phone advertising has become such an irresistible topic. As mobile phone executives converge on the 3GSM World Congress in Barcelona, which runs from Monday to Thursday, ...

Pssst, hey you! There's a cheap latte waiting at the coffee shop on the corner! CBS plans to announce on Wednesday that it is trying one of the first serious experiments with cell phone advertising ...

CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. Consumers are increasingly making purchases on their smartphones or directly ...

Just about every week now I’m getting a call from the PR rep for a new “mobile advertising” company wanting to see if I’d like to meet with their client. The answer is almost always no, because I ...

Money talks. That’s why mobile phone advertising has become such an irresistible topic. As mobile phone executives converge on the 3GSM World Congress in Barcelona, which runs from Monday to Thursday, ...