Introduction: Many governments around the world have banned the use of misleading cigarette descriptors such as “light” and “mild” because the cigarettes so labeled were found not to reduce smokers’ ...

Following reports that the UK government is likely to ban branding on cigarette packaging later this year, The Drum speaks to branding experts from Pearlfisher, Design Bridge and Lewis Moberly to take ...

Background This study assessed the role of cigarette design and marketing characteristics in initial smoking, cigarette brand choice and the perception of reduced harm of cigarette brands among adults ...

WASHINGTON Something as simple as the colour of a cigarette packet can dupe smokers into thinking the cigarettes it contains are less dangerous to their health, a study showed Tuesday. The study, ...

The idea that we should produce a little book each year was based, as are many of the best ideas, on a very long lunch. It seemed to us that as our world became evermore commercially driven, we risked ...

Compared with filtered cigarettes, unfiltered cigarettes are associated with an increased risk of lung cancer, lung cancer death, and death from any cause. Although marketed as a safer alternative, ...