Viewed as a group, slogans reveal some trends, insights, and best practices from the top-tier contractors in the federal market. Here is what we learned from the 2023 Washington Technology Top 100.

Picking a Company Slogan. Choosing a slogan for your company requires extensive research and testing. It's not enough for it to be innovative or sound hip; it must also stand out among the dozens ...

Some marketing slogans do more than just sell a product they capture the very soul of a brand. Think of Nike’s “Just Do It” ...

While slogans can help build brand awareness and likability, they don't always resonate with consumers. In order to create a slogan that consumers like, businesses need to focus on three key ...

Ideas for Business Names & Slogans. A good business name and slogan could boost your sales, but a bad name could embarrass, leave people confused or at worst, get you sued if it infringes upon a ...

NPR's A Martinez speaks with AdWeek's Brittaney Kiefer about Nike's update to their iconic "Just Do It" slogan.

While the focus of the study was on business slogans, results could aid other forms of messaging, professor Brady Hodges said.

1. The Mouthworm Advertisers are particularly vulnerable to getting popular slogans stuck in their heads and riffing on them as opposed to creating a compelling story. That leads to DirecTV's ...

Yesterday’s Doonesbury comic strip mocks Google’s company motto and slogan of Don’t Be Evil. The new “Z + Z Bud” company wants to add a company motto to their branding and they think ...