Even messaging that seems straightforward on the surface can spark controversy in today’s cultural climate—as the American Eagle clothing brand saw in the backlash over perceived political undertones ...
In 2013, a study by WordStream found that the small and mid-sized businesses it studied were wasting 25 percent of their pay-per-click (PPC) budgets. An early-stage company that spends $2,000 a month ...
A Series of Profiles of Thought Leaders Changing the Business Landscape: Spencer Pingry, Founder and CTO, Zaius. CRM (customer relationship management) systems have been around for many years with ...
Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...
Opinions expressed by Entrepreneur contributors are their own. In 2013, a study by WordStream found that the small and mid-sized businesses it studied were wasting 25 percent of their pay-per-click ...
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