It’s something we all wonder after interacting with a business: should I bother to take this survey they’re sending me? Whether you were the phone with an airline, bought a product from a private ...

Wondering how many people in the United States have a smartphone? If you poll 20 people on the street, your survey won’t be representative of the entire American population. But if you just want to ...

We dig into some common Voice of the Customer templates and how CX practitioners approach collecting their customers' feedback. More than three-quarters of consumers expect companies to understand ...

In the Internet age, customer feedback is only a click away. Online surveys are one of the best ways to solicit it. Done right, online surveys can help you more effectively listen to customers and ...

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Customer satisfaction surveys are a form of research in which you ask your customers for their views on issues that indicate how well or how badly your company is performing. Satisfaction surveys are ...

Customer experience is the No.1 priority of businesses today. And it's no wonder: Companies that invest in their customer experience program outperform those that don't by nearly 80%, according to a ...