PVH Corp. has achieved solid growth through its DTC strategy, with a 10% increase in DTC sales, particularly in digital commerce. PVH's effective global marketing campaigns, including collaborations ...
Are you a print subscriber? Activate your account. 2 hours 12 min ago By Tim Nudd - 2 hours 53 min ago By Arvelisse Bonilla Ramos - 6 hours 12 min ago By Josh Campo - 6 hours 42 min ago By Sabrina ...
Are you a print subscriber? Activate your account. By Parker Herren - 10 min 20 sec ago By Bradley Johnson - 29 min 35 sec ago By Tim Nudd - 1 hour 52 min ago By Jon Springer - 4 hours 22 min ago By E ...
As pharma realizes the value of becoming more patient-centric, aligning HCP and DTC brand marketing to the patient journey becomes pivotal. In this MM+M #TrendTalks session, “What does it really take ...
(RTTNews) - ProPhase Labs, Inc. (PRPH), a biotech and consumer products company, on Tuesday announced plans to leverage its direct-to-consumer or DTC multi-media infrastructure for expansion into the ...
Discover how direct-to-consumer advertising targets buyers, its role in various industries, and why FDA regulations matter. Unlock key insights to enhance your market strategy.
DTC brands made a name for themselves as high-performance marketers through direct response campaigns on social platforms, especially Facebook. They were laser-focused on performance, identifying the ...
DTC might be hot right now, but it’s not the right strategy for every brand to pursue, argues Dave Lowe, strategy partner at Digitas Experience Consulting. Direct-to-consumer (DTC) brands have been a ...
User acquisition has always played a critical role in the ultra competitive mobile gaming industry. With the mobile gaming market projected to surpass $173.4 billion by 2026, studios are motivated to ...
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Can Procter & Gamble's shift to DTC and digital win new consumers?
As consumer behavior increasingly shifts online, The Procter & Gamble Company PG is recalibrating its go-to-market strategy to deepen digital engagement and selectively expand direct-to-consumer (DTC) ...
Healthcare marketers have long been constrained by siloed approaches to targeting and engaging healthcare provider (HCP) and direct-to-consumer (DTC) audiences — a practice that results in wasted ...
With Disney+ and Hulu set to merge in 2026 — and Hulu’s standalone app going away — Disney is reshuffling the marketing leadership of its entertainment division. Samantha Rosenberg, who has led ...
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