Google is introducing a slate of new AI tools into DV360. - Muharrem huner/Getty Images Google today announced that it is integrating new generative AI solutions-in addition to a retail media solution ...

Google kicked off NewFronts with a glitzy presentation so it could strut its streaming stuff beyond its YouTube offerings. Meaning it heavily focused on its ad buying platform, Display and Video 360 ...

In order to help advertisers deliver a better experience, Google has added connected TV (CTV) frequency management solutions to its demand-side platform Display & Video 360 (DV360) to control the ...

Google is building out its programmatic audio infrastructure. On Thursday, the ad giant launched in beta a bunch of new offerings in Ad Manager and DV360 for programmatic audio buyers and sellers.

OzTAM will integrate the Google Display & Video 360 (DV360) as the latest demand-side platform (DSP) partner for its programmatic data enablement service, VOZ Streaming. Google DV360 becomes the ...

OzTAM has added Google Display & Video 360 to its VOZ Streaming platform, broadening programmatic access to broadcaster video-on-demand inventory across Australia’s Total TV ecosystem. DV360 becomes ...