Emilio Basaldua is vice president of analytics enablement within RAPP’s Marketing Sciences Centre of Excellence, where he brings analytics technology solutions to clients across the RAPP U.S. network ...

Although thought leaders love to pontificate about the convergence of media and creative on stage at industry conferences, media and creative teams at most brands operate as if they’re allergic to ...

Bayer partnered with its data agency, fifty-five, to develop a custom in-house creative analytics dashboard built on Google Cloud to more effectively measure and evaluate creative performance.

Traditional analytics methodologies of evaluating campaigns are fast becoming obsolete. The human eye - scanning Excel sheets that rank best and worst performers - is being replaced by AI tools that ...

In its latest update, Tableau offers new dashboard, data model, predictive, and other capabilities to make it easier and faster for users to uncover data insights for business, while optimizing ...

Digitalisation has forever changed how we engage with healthcare. With information, advice, and support now just a click away, we are better informed, more able to self-diagnose, and able to access ...

Segwise today announced that it’s launching a new feature for its AI-based user acquisition platform: New creative analytics and insights features, specifically the Creative Analytics AI Agent. This ...

Segwise has introduced a creative analytics and insights tool for mobile game and app publishers to help them assess the performance of their ad creatives. Segwise is an AI-powered user acquisition ...

New Delhi: Segwise, the AI-first user acquisition platform, announced the launch of Creative Analytics and Insights AI agency as part of its UA platform. The Creative Analytics AI Agent uses ...