Enterprises want more value from their data, but research from Salesforce shows how silos, gaps in strategy and low data ...

The new framework helps U.S. and global B2B marketers drive a higher-quality pipeline through first-party data, verified content engagement, and privacy-first execution.

Businesses, no matter what size, rely on data to keep things running, whether it’s to improve services to attract more ...

Faced with declining enrollments and changing demographics, colleges and universities must make use of data and analytics to better serve students. With the anticipated higher education enrollment ...

The built environment faces increasing pressures from climate change, resource limitations, and rapid urbanisation.

Many organizations today are overwhelmed by vast amounts of data from diverse sources, such as consumer interactions, market trends and operational processes. Mastering data management and analysis is ...

Cathy Rowe, Senior Vice President and Segment Leader, U.S. Professional Market, Wolters Kluwer Tax & Accounting North America, discusses how data-driven insights combined with analysis and guidance ...

For decades, the health and fitness industry has relied on motivation, aesthetics, and loosely defined programs to promise ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...