Like many diligent small-business owners, you drafted a list of goals when you wrote your business plan, and you updated them when you created your business marketing plan. But since then? Who has ...

The following is reprinted with permission from strategicplanningMD.Strategic planning is a process by which we determine the answers to two questions and then craft a plan to achieve desires results.

Your small business needs objectives -- or goals -- in order to head in the direction you want it to go. However, setting objectives and achieving them are two different matters. In order to take your ...

Your strategy document is a $500,000 wish list that nobody knows how to execute. You’ve sat through those strategy presentations. The ones with the slick slides, the ambitious objectives, the ...

Strategy is a word that has prestige. Being a strategic thinker is often a key step on the way to the C-suite. For the marketer, it can separate you from the pack. If you put the word "strategic" in ...

Some research highlights that 48 percent of leaders spend less than one day per month discussing strategy. Therefore, it's hardly surprising that nearly half of all organizations– fall short of ...

The process of operational goal-setting is a critical step when it comes to business planning. It's the step that transforms strategic plans into actionable items. I previously wrote about operational ...

Opinions expressed by Entrepreneur contributors are their own. Short-term business goals are the secret ingredient to achieving long-term company goals. Short-term goals act as the bridge between the ...

Then, Monday happens. Someone asks, “So what does this actually mean for how I do my job?” And the room goes quiet. The problem is strategy documents are essentially wish lists without behavioral ...