Different companies have various ways in which the development process works. For example, mobile games specialist Fingersoft has adopted a game development funnel. As part of Pocket Gamer Connects ...
This is a guest column from Teppo Soininen, the CEO of Finnish developer Ministry of Games. We founded Ministry of Games five years ago and after spending all that time working on two games - Spell ...
When you look at a marketing funnel, it appears to be linear. The funnel depicts the customer journey as though one part comes naturally after the previous one. Awareness, the first stage, should ...
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