Accelerating industry consolidation and commercial adoption—highlighted by Procore’s $845 million acquisition of DroneDeploy, AeroVironment’s $500 million U.S. Army contract, and Terra Drone’s ...

When it comes to digital analytics, we are all on our own journey of understanding. In working with more than 20 top Fortune 500 companies and distilling their most successful digital analytics ...

BOSTON--(BUSINESS WIRE)--Snowplow, the leader in customer data collection and analytics, today announced the launch of Snowplow Digital Analytics on Snowflake Marketplace. Snowplow Digital Analytics ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Across business sectors, the need for digital transformation ...

You have heard the hype: Data is the “new oil” that will power next-generation business models and unlock untold efficiencies. For some companies, this vision is realized only in PowerPoint slides. At ...

Few fields change as fast as digital. New channels, new methods, new business models — and all of it demands new methods of measurement and analytics. As new technologies and practices disrupt the ...

With more data entering the digital workplace, enterprises are increasingly turning to analytics to help them manage the growing problem. Here's why. For any company that depends on data to drive its ...

While the pandemic prompted companies to digitize much of the way they do business, not every brand made the pivot successfully. In some cases, it cost them dearly. According to Couchbase, enterprises ...

SAN DIEGO--(BUSINESS WIRE)--Power Digital, the leading tech-enabled growth marketing firm today announces the acquisition of Endrock Growth and Analytics, with offices in the United States, Medellín, ...

Manoj Dawane, Founder and CEO, VTION Digital Analytics. Digital analytics is the process of scientifically analyzing data gathered from the online world. Such data gives valuable, error-proof insights ...