Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

One of the greatest challenges content marketers face today is publishing enough content to fuel their campaigns. A Forrester study offers a solution: “Step down content production and step up content ...

Press releases remain one of the most trusted ways to share company news. But without a distribution strategy, even the strongest announcement can fall flat. A press release distribution plan helps ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Once you've determined the most effective distribution channels for selling your product or service, you must support these decisions with a variety of pricing, branding, advertising, promotional and ...