Ranu Coleman, head of marketing at PatPat, unpacks the strategic shift of a brand initially launched as a children’s clothing retailer into a more inclusive, family-oriented fashion powerhouse. In ...

The LA Kings today officially announced and unveiled a brand evolution consisting of new team logos and design elements. Specifically, the teams new primary mark, which contains core elements from the ...

Effective September 1, 2022, the company’s brand portfolio evolved into two brand clusters led by Jane Hertzmark Hudis, Executive Group President, and Stéphane de La Faverie, who has been promoted to ...

Seattle Sounders FC, ahead of their 50th anniversary in 2024, have unveiled a brand evolution that includes a new crest and associated marks alongside a refreshed color palette. The new visual ...

Retail collection featuring the new Charge logo is available immediately at Center Court Pinecrest in Orange Village and at ChargeTeamShop.com Official Release /June 24, 2025 CLEVELAND – The Cleveland ...

Businesses grow, and so should their brand identities. In the early stages of a startup, building a recognizable brand is essential. But as the company scales, what once worked may no longer reflect ...