Years ago, when I told my team that I was trademarking a brand mascot called Nugget, I was met with disbelief. Maybe their hesitation came from memories of Microsoft’s mascot, Clippit (aka Clippy), ...

FARGO — They’re giant, cartoonish, often fuzzy, and yes, sometimes creepy. But what gets the crowd juiced up as much as your favorite team’s mascot leading the stadium in the YMCA? Inside the ...

While not every NBA team has a mascot, some teams have multiple, which means that there are plenty of mascots roaming around the basketball world. Some are a welcome addition to the hardwood while ...

Mascots aren’t just tacky costumes anymore, they’re the next frontier in the world of sport branding, writes Mike Perry. Surveying today’s sports brand landscape, one striking fact stands out. Teams ...

There was a time when brand mascots weren’t just logos or cartoon characters — they were part of everyday life. Some became household names, showing up in TV commercials, cereal boxes, and store ...

Promise Mascot Agency is a game filled to the brim with chores and mundane tasks like this. As I traveled across the isle of ...

Your guide to the community of Big Ten mascots that Hoosier The Bison will be joining. BLOOMINGTON, Ind. – This week, Hoosier The Bison joined the pantheon of Big Ten mascots as Indiana officially ...