This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Forbes reported one study ...

Anyone who's been watching marketing industry trends over the past few years will have noticed a shift away from traditional advertising toward what some believe to be a "new" sector of marketing: ...

Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. "You just had to be there." Recognize that phrase? You've ...

The importance and effectiveness of social media marketing in attracting customers is undeniable. However, recent shifts raise some worries. Measures of engagement are seeing a decrease, and the pace ...

In today’s sea of flashing screens and endless ads, it’s tougher than ever for brands to cut through the noise. A catchy slogan or striking visual can still turn heads, but to leave a lasting ...

In today’s hyper-connected, digital-first world, brands are increasingly seeking innovative ways to engage with consumers on a deeper level. Traditional marketing strategies, while still relevant, are ...

Global experiential marketing spending is expected to reach $128.35 billion in 2024, rising above pre-pandemic levels for the first time, according to recent research PQ Media shared with Marketing ...

Experiential marketing, or engagement marketing, is a technique that seeks to help brands interact directly with a target audience and create a powerful customer-to-brand experience. It’s a simple aim ...

As I continue to do more research on Gen-Z in an effort to understand this population segment, the word experiential keeps coming up. That Gen-Z craves experiences in their lives versus just owning or ...