While I typically write about digital marketing in the e-commerce space, I thought it would be fun to do an article that covers Facebook marketing from the perspective of my own ...

How brands can best use Facebook to reach their target audiences. With 2.9 billion monthly active users, Facebook is still the most widely used social media platform worldwide. For brands whose target ...

Facebook is a powerful digital marketing tool, with over 1.73 billion daily active users. It’s easy to optimize Facebook marketing by paying attention to analytics and metrics, but many effective ...

Social media marketers are a in state of constant flux. Our strategies are constantly changing as algorithms shift and platforms emerge. One of my best secrets for staying up-to-speed is connecting ...

Facebook is the most-used social media platform in the world. It boasts 2.96 billion monthly active users. Most likely, you’re on Facebook and use it often. But is your business on Facebook? Not only ...

Facebook Inc is tapping Alex Schultz, a company veteran who runs product growth, analytics and internationalization at the social media giant, as its new chief marketing officer.

Facebook may be sidling away from ad tech, but it’s cozying up to marketing automation through a smorgasbord of APIs. At its F8 developer’s conference in San Jose this week, Facebook rolled out the ...

The "Like" feature on Facebook is simple in nature. Users click "Like" to communicate what they think about anything. From a marketing perspective, it may be the most powerful tool Facebook has to ...

Business pages on Facebook may soon have the ability to send marketing emails with a new set of tools that are currently being tested. The tools will allow small-to-medium sized businesses to upload ...

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As marketers, we’re looking for more reach, more leads, more conversions. Watching the steady decline of organic Facebook reach and the steady increase of Facebook ads costs has been a major challenge ...

Right when you think Facebook marketing could not get any worse (or better), Mark Zuckerberg shows up to keynote F8 calm, cool and ready to take on the world. Literally and virtually. No red cape, ...