Personalizing ads for each customer is highly effective, as 71% of consumers expect personalized interactions with brands. Conversely, 76% of consumers are frustrated when experiences aren’t ...

These tools are essential for conducting effective A/B tests and making sure your campaigns are optimized for success. How To AB Test Facebook Ads For Beginners 2025 Watch this video on YouTube.

Kantar says its "direct integration" model for measuring Meta ad effectiveness will utilize its Lift and Lift+ products -- a measurement solution with a database of over 25,000 digital campaigns ...

“Anonym is one of a flood of companies building technologies to help brands mine data sets for insights about consumers in a way that better anonymizes individual users. U.S. marketers are expected to ...