When it comes to creating a flawless complexion, finding the best foundation is key. And while you might find a formula you love and trust, sometimes selecting the perfect shade match can be tricky.

The easiest way to get started is by analyzing your current foundation. Since this shade is already a match, it's a great starting point. You'll notice that many foundation shades are marked by the ...

Bobbi Brown, 66, shared a “public service announcement” about how to “choose the correct color” of foundation to match your skin tone. The makeup artist dispelled “misinformation” about shade matching ...

When it comes to makeup – and more specifically complexion products – few things are more transformative than finding your perfect match. But sometimes (read: most of the time), that's easier said ...

You finally found it — that perfect foundation shade that makes your skin look flawless and natural. Then summer hits and you’re three shades darker, or winter arrives and suddenly you look like ...