The TV business isn’t just about selling TVs anymore. Companies are increasingly seeing viewers, not TV sets, as their most lucrative asset. Over the past few years, TV makers have seen rising ...
Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...
A human rights campaigner, Tanya O’Carroll, has succeeded in forcing social media giant Meta not to use her data for targeted advertising. The agreement is contained in a settlement to an individual ...
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