The GEICO lizard was created in a stroke of advertising genius in 1999 by the Martin Agency in Richmond, Virginia. The company was working with GEICO to find a hot new mascot, and the gecko came about ...

Before that annoying Limey GEICO lizard invaded our television screens with polite reminders that we can save $15 a month or more on car insurance by switching to GEICO (fuck, did I really just say ...

Gary Brolsma was a pudgy 19-year-old from Saddle Brook, N.J., when he posted a video of himself singing to "Dragostea Din Tei," a Romanian pop tune, on a Web site called Newgrounds.com. It was 2004, a ...

The GEICO Gecko is arguably one of the greatest and possibly one of the most recognizable "spokes-animals" of all time. But exactly who is the voice behind that charming green CGI reptile who is able ...

In an era where attention spans dwindle and content consumption patterns evolve, brands are seeking new avenues to engage audiences beyond traditional advertising formats. However, crafting ...

What with vice-presidential hunting mishaps and cartoon-fueled riots, a few issues have eluded the examination they warrant. Not least among them: Why does the Geico Gecko have a new accent? And a ...

The computer generated gecko in the Geico insurance advertisements is cute, but the real creatures are far more interesting. In the new Museum of Science exhibit “Geckos: Tails to Toepads,” visitors ...

“Legend of the Lizard” is the culmination of a campaign Geico kicked off late last year by bringing back a Caveman mascot that had been on ice since 2018. The strategy shows the insurance giant trying ...