McDonald’s is treating fans in the greater Philadelphia region to a four-pronged sweepstakes campaign and boosting usage of its recently released application by inviting users to redeem any in-app ...

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. It’s no surprise that industry research and ...

Fast-casual dining chain Penn Station East Coast Subs is rolling out a new application enabling users to order ahead, collect and redeem rewards points, send friend referrals and receive access to ...

In the digital age, gamification has emerged as a powerful tool to enhance user engagement across various sectors, including finance. By integrating game-like elements into financial activities, ...

Medical students, health care workers, and even physicians are increasingly using mobile apps in greater numbers to sharpen their medical knowledge. One such medical science learning app challenges ...

Ashok Kamal is cofounder and CEO of green social media marketing company Bennu. When I told VentureBeat I wanted to write a piece about the rise of green gamification — the use of games to make ...

Although Fortune declared gamification “over” in 2014, it clearly wasn’t. Juggernauts like Pokémon Go proved that consumers were still hungry for gamified engagement. It speaks to a human ...

Telecommunication companies serve as the digital lifestyle conduit for countless customers globally but have traditionally had few, if any, ways to enhance how their customers interact with the ...